Educators
Businesses
International Conference and Annual Meeting
Amplify Your Impact
Date(s)
April 7 – 9, 2025
Location
Vienna, Austria
Event Type
Conference
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International Conference and Annual Meeting
Assurance of Learning Seminar I (Vienna)
Agenda is subject to change up until the start of the conference.
Agenda Timezone:
Agenda:
4:00 PM - 6:00 PM CET
Early ICAM Check - In and Information
Check-in early and avoid the morning rush! This is your chance to receive your badge, explore the venue, and settle in before the sessions begin tomorrow. Start your conference journey with ease and connect with your peers in a relaxed setting.
8:30 AM - 9:30 AM CET
Exhibit Hall Grand Opening
Maximize your conference experience while exploring the Exhibit Hall while networking with peers and interacting with 60+ exhibitors. Whether you're visiting exhibitors, seeking new insights, or expanding your professional network, the Exhibit Hall is your central space to engage, learn, and grow throughout the conference.
8:45 AM - 9:15 AM CET
Navigating ICAM: A Guide for First-Time Attendees
Join us for a session designed specifically for first-time ICAM attendees. This welcome session provides an excellent opportunity to network with peers and meet °®Âþµº leadership. Gain valuable insights on how to navigate the conference, maximize your experience, and build meaningful relationships that will support your professional journey. Don't miss this chance to start your conference with a strong foundation and a network of supportive colleagues.
9:30 AM - 9:45 AM CET
Conference Welcome
Join us for a welcome message from Lily Bi, President & CEO of °®Âþµº International, and Sherif H. Kamel, Chair of °®Âþµº International Board of Directors and Conference Chair.
9:45 AM - 10:45 AM CET
Keynote: Innovate or Stagnate: The Urgent Need for Transformation in Business Schools
Join Alex Osterwalder, top ten Thinkers50 and co-creator of the Business Model Canvas as he takes a critical look at the role of innovation in business schools. He will explore why and how business schools must innovate to stay relevant. Osterwalder will offer practical insights into governance structures and innovation processes. You will discover how to foster re-invention while managing your institution. Osterwalder will outline how new offers and better business models are accessible to any organization when leadership embraces innovation. Join him to learn how a new generation of adaptable, creative, and forward-thinking leaders can shape or adapt business schools while minimizing the risk of innovation.
Alex Osterwalder
Visiting Professor, IMD and Founder & CEO
Strategyzer
10:45 AM - 11:30 AM CET
Networking Break
Maximize your conference experience while exploring the Exhibit Hall while networking with peers and interacting with 60+ exhibitors. Explore the latest innovations, attend a quick solutions session, and participate in a networking activity designed to foster meaningful conversations. Whether you're visiting exhibitors, seeking new insights, or expanding your professional network, the Exhibit Hall is your central space to engage, learn, and grow throughout the conference.
11:30 AM - 12:15 PM CET
(A1) Demystifying Faculty Qualifications Under °®Âþµº Standard 3
This session will demystify the faculty qualification requirements outlined in the °®Âþµº Business Accreditation Standards. Join this session to understand the criteria for classifying faculty based on their initial academic or professional preparation and how they can sustain currency through ongoing scholarly or professional engagement. Attendees will gain clarity on aligning faculty portfolios with their school’s mission and discover practical approaches to achieving and maintaining these qualifications.
11:30 AM - 12:15 PM CET
(A2) Beyond the Bottom Line: The Moral Mandate of Business Education
As climate disasters intensify, ESG standards loom large, and human rights crises persist, business schools face a moral imperative: to shape leaders who do more than maximize profit. This session will explore how to embed ethical frameworks, sustainable thinking, and human-centered values into every facet of business education.
11:30 AM - 12:15 PM CET
(A3) Integrating AI into the Curriculum
Explore how one business school successfully integrated AI into their curriculum. This session will provide a step-by-step look at the challenges faced, strategies employed, and the outcomes achieved. Gain practical insights on how to effectively incorporate AI into your own programs, ensuring your students are well-prepared for the future of work.
11:30 AM - 12:15 PM CET
(A4) Enrollment Rescue Plan
Join this session to understand the complex dynamics behind fluctuating enrollments, discover methods for building resilient enrollment pipelines, and learn how to adjust program offerings to meet shifting student demand. Speakers will help you identify proactive strategies that can safeguard your institution’s long-term viability amid uncertain times.
1:30 PM - 2:30 PM CET
AI in Business Education: Global Perspectives
This session addresses the most pressing strategic issue facing business school leaders today: how to position their institutions for success and impact in an AI-centric future. By showcasing the most compelling global exemplars and offering both aspirational visions and pragmatic migration paths, it will help decision-makers across the business education spectrum navigate this critical inflection point with greater clarity and confidence.
1:30 PM - 2:00 PM CET
Quick Learn: Embracing °®Âþµºâ€™s Six-Year Cycle
Effective beginning with visits July 1, 2026, the continuous improvement review cycle will transition from a five – year to a six-year cycle. °®Âþµº representatives will walk you through what this transition entails, share guidance on effectively navigating the extended cycle, and offer practical tips to maintain momentum throughout the continuous improvement process. Bring your questions, there will be time for discussion to ensure your school confidently adapts to this new timeline.
1:30 PM - 2:00 PM CET
Quick Learn: Making Accounting Cool for Today’s Students
As today’s business students gravitate toward impact-driven careers or emerging technologies like AI, traditional fields such as accounting can feel outdated and uncool. Yet the need for skilled accountants remains critical. This session explores strategies to breathe new life into core competencies, such as accounting. Walk away with actionable ideas that make accounting not only relevant and engaging, but undeniably cool in the eyes of tomorrow’s business leaders.
2:00 PM - 2:30 PM CET
Quick Learn (REPEAT): Embracing °®Âþµºâ€™s Six-Year Cycle
Effective beginning with visits July 1, 2026, the continuous improvement review cycle will transition from a five – year to a six-year cycle. °®Âþµº representatives will walk you through what this transition entails, share guidance on effectively navigating the extended cycle, and offer practical tips to maintain momentum throughout the continuous improvement process. Bring your questions, there will be time for discussion to ensure your school confidently adapts to this new timeline.
2:30 PM - 3:15 PM CET
Networking Break
Maximize your conference experience while exploring the Exhibit Hall while networking with peers and interacting with 60+ exhibitors. Explore the latest innovations, attend a quick solutions session, and participate in a networking activity designed to foster meaningful conversations. Whether you're visiting exhibitors, seeking new insights, or expanding your professional network, the Exhibit Hall is your central space to engage, learn, and grow throughout the conference.
3:15 PM - 4:00 PM CET
Evolve or Expire: The Business School Showdown
As businesses transform at lightning speed, are today’s business schools developing the leaders of tomorrow— or becoming outdated? In this debate, two opposing panels take on the critical question: will companies still prioritize graduates from these institutions in the years ahead? One side defends their rigorous curricula, extensive networks, and proven track record of producing innovative thinkers. The other side contends that rapid skill-building, alternative credentials, and digital learning platforms are outpacing traditional degree programs. Join this provocative exchange as both camps challenge established norms, dissect emerging industry dynamics, and debate whether business schools remain truly relevant.
4:00 PM - 4:45 PM CET
Turning Insights into Action
Following the "Evolve or Expire†debate, this interactive session invites you to transform panel insights into actionable strategies. Attendees will engage in collaborative discussions to reflect on the differing viewpoints presented. Join us to identify practical steps your institution can take to innovate curricula, integrate technology, enhance student engagement, and strengthen industry partnerships. Share ideas and ensure your business school remains competitive and relevant in today’s fast-paced environment.
5:30 PM - 7:00 PM CET
Welcome Reception
Relax and enjoy the company of your colleagues at this Vienna themed reception. This reception is the perfect opportunity to unwind and continue the day’s discussions in a more informal setting.
8:30 AM - 9:30 AM CET
Refreshments and Networking
Maximize your conference experience while exploring the Exhibit Hall while networking with peers and interacting with 60+ exhibitors. Whether you're visiting exhibitors, seeking new insights, or expanding your professional network, the Exhibit Hall is your central space to engage, learn, and grow throughout the conference.
8:45 AM - 9:30 AM CET
Accreditation Q&A: CIR
This session will be designed for those planning for a Continuous Improvement Review visit. Experienced Peer Review Team members will discuss visit preparation and planning, visit execution, and what to do when the unexpected happens.
8:45 AM - 9:30 AM CET
Accreditation Q&A: Initial
If you have an upcoming Initial Accreditation visit or are considering accreditation, this session is for you! We invite you to bring questions related to the initial accreditation process as we discuss what is expected and how to thoroughly prepare.
10:45 AM - 11:30 AM CET
Networking Break
Maximize your conference experience while exploring the Exhibit Hall while networking with peers and interacting with 60+ exhibitors. Explore the latest innovations, attend a quick solutions session, and participate in a networking activity designed to foster meaningful conversations. Whether you're visiting exhibitors, seeking new insights, or expanding your professional network, the Exhibit Hall is your central space to engage, learn, and grow throughout the conference.
11:30 AM - 12:15 PM CET
(B1) Incorporating Indirect Measures into Your AoL Process
Attendees will explore various types of indirect measures and learn to conduct an inventory of their institution’s current practices. Participants will develop actionable strategies to intentionally incorporate these measures into their AoL process. Additionally, the session will cover effective methods for documenting the integration of indirect measures to support their accreditation journey.
11:30 AM - 12:15 PM CET
(B2) The Impact of Geopolitics on Internationalization of Business Schools
Explore how evolving geopolitical landscapes and changing immigration policies are reshaping the internationalization efforts of business schools. Speakers will analyze the effects of geopolitical shifts on global recruitment strategies and discuss adaptive approaches to sustain and grow their international presence. Gain insights into diversifying your student body and developing resilient strategies to maintain a competitive edge in the global education market.
11:30 AM - 12:15 PM CET
(B3) Beyond AI: Harnessing Human Intelligence
As artificial intelligence continues to reshape the workforce, business schools must prioritize cultivating leaders who excel in critical thinking, adaptability, and complex problem-solving. This session delves into strategies for enhancing essential human skills, including the ability to give and receive constructive feedback, with a particular emphasis on engaging Gen Z learners. Join us to explore innovative approaches for integrating soft skills into your curriculum, ensuring that the next generation thrives in a complex business environment.
11:30 AM - 12:15 PM CET
(B4) Revenue Diversification for Business Schools
Business schools must diversify their revenue streams to remain competitive and financially resilient. This session explores the growth of lifelong learning programs, executive education, and micro-credentials as key income sources. Join this session to discover strategies to expand your institution’s offerings, attract a broader audience, and create sustainable revenue models.
1:30 PM - 2:15 PM CET
(C1) Leveraging AI in the °®Âþµº Accreditation Process
Discover how AI can streamline the accreditation process and enhance the quality of your reports. Learn practical tips on using AI to make your accreditation journey more efficient and accurate while maintaining rigor and compliance.
1:30 PM - 2:15 PM CET
(C2) Beyond Silos: Interdisciplinary Education for Complex Challenges
To address today’s most urgent global challenges, future leaders must seamlessly integrate diverse disciplines. This session explores how business schools can champion interdisciplinary education that weaves together the insights of multiple fields, fosters strategic alliances across sectors, and empowers students to embrace complexity.
1:30 PM - 2:15 PM CET
(C3) Upskilling Your Faculty in the Era of AI
Join this session to learn practical approaches to supporting your faculty through training programs and continuous learning opportunities. Ensure that your faculty are well-prepared to educate the next generation of leaders in an AI-driven world.
1:30 PM - 2:15 PM CET
(C4) Mini TED Talk Style Presentations: B-School & Business Partnerships
Explore five examples of collaboration between academia and industry, featuring honorees from °®Âþµºâ€™s 2025 Innovations That Inspire. Presented in a Mini TED Talk style, each 7-minute presentation showcases how business schools are teaming up with businesses to drive relevance and innovation.
2:15 PM - 3:00 PM CET
Networking Break
Maximize your conference experience while exploring the Exhibit Hall while networking with peers and interacting with 60+ exhibitors. Explore the latest innovations, attend a quick solutions session, and participate in a networking activity designed to foster meaningful conversations. Whether you're visiting exhibitors, seeking new insights, or expanding your professional network, the Exhibit Hall is your central space to engage, learn, and grow throughout the conference.
3:45 PM - 4:45 PM CET
°®Âþµº Officers’ Remarks and Annual Business Meeting
Officers of °®Âþµº International will provide reports to the membership, with Sherif H. Kamel presenting the board chairs’ annual address to include key accomplishments. Lily Bi, President and CEO will update members on the organization’s operations and financials.
5:30 PM - 7:00 PM CET
Evening Reception
Network with colleagues and enjoy the full ICAM experience.
8:30 AM - 9:00 AM CET
Refreshments and Networking
Begin the final day with networking over coffee or tea. Reflect on the insights gained and prepare for the final sessions.
9:30 AM - 10:30 AM CET
Keynote: Mastering Misinformation
Our lives are minefields of misinformation. It ripples through our social media feeds, our headlines, and best-selling books. Many of these sources are flawed, yet by playing on our emotions and preying on our biases, they can gain widespread acceptance, warp our views, and distort our decisions. This talk provides a practical guide for how we can help our students to separate fact from fiction. Going beyond simply checking the facts and explaining individual statistics, it explores the relationships between statistics – the science of cause and effect – ultimately training us to think smarter, sharper, and more critically, to make better sense of the world and take better decisions.
Alex Edmans
Author of May Contain Lies and Professor of Finance
London Business School
10:45 AM - 11:30 AM CET
(D1) Accreditation Tables 101
In this session speakers will walk attendees through the mandatory accreditation tables. Attendees will learn best practices and how to avoid common mistakes when completing accreditation tables. The session will review tables 2-1, 3-1, 3-2 and 8-1.
10:45 AM - 11:30 AM CET
(D2) Mastering Storytelling for Business School Excellence
Business schools must have a strong narrative around the role they play in shaping society’s future and equipping the leaders of tomorrow with the skills they need. Quality storytelling has a role to play in communicating business schools’ value proposition. Drawing on BBC Insights from the study on how education storytelling can best resonate with audiences, panelists will share best practices for telling stories about business education that matters.
10:45 AM - 11:30 AM CET
(D3) Shorter, Smarter, Specialized: Reinventing the MBA
Is the traditional MBA becoming a relic of the past? As learners demand bite-sized expertise and real-time adaptability, business schools face a daunting ultimatum: transform or risk irrelevance. This session explores how business schools can realign offerings to meet the growing demand for shorter, more specialized degree programs that deliver greater value.